PROJECT IS OVER (www.connect.com)

The task-Get 100 leads from UK and New Zealand through Search engine marketing.
Budget- 50$
Product- Of your choice. In my case a dating, chat, friendship site. www.connect.com
Campaign Start Date- 13th august

Results:
Campaign End Date- 21st august
Leads gathered- 44 genuine leads (NZ & Aus-14, UK-27, Misc-3)
Clicks – 170
CPA- $1.13

Lesson Learnt:
1. Landing page plays an important role. Have minimum of diversions on the landing page basically extra links.
2. A good connect between keyword-adtext-landing page will yield the best result in terms of conversions.
3. Keep an eye on quality score of the keywords. Optimize it regularly
4. Use three to four different ad text for each ad group. It helps optimize the campaign. In my case I was able to use only two ad texts for each ad group.
5. Try a max of 30-40 keywords in each adgroup. Helps in optimizing the campaign.
6. In the initial stage, don’t be afraid on bidding high try to bid as high as possible to attain a good position which will ultimately help you to achieve your goals.
7. Keep a close on the keywords, if your keywords are not getting clicks but high number of impressions. It shows there is a problem either in the avg position or the ad text.
8. Always put the google conversion code on the thankyou/confirmation page. It will help you track the performing keywords (which keywords are converting). This helps you to do more permutation and combination with these keywords- the long tail.
9. Never move your performing keywords from your ad group. It affects your quality score.

Please feel free to comment or ask anything on the project.

All the best.

Cheers