• Details about the Client? Yourself. The client is a new setup company for friendship and business associate. No clue about online services. Wanted to test market before do a proper launch. Want to use online to test the potential.
• Why SEM & its objectives – Using SEM, get leads which are for friendship & Business Association.- Need to create a sound database which can be used later for email marketing.
• It is a Lead based Campaign.- Is a lead based campaign, where the visitor is required to give a valid database.
• Which are the TAs? – Anybody from your selected Geos.- Above the age 25. male and female. People who have lost touch with their old business associates and people those who are single looking for a friend
• What is their Search Behavior and Search intentions? – Agency to decide.
• What geographies? – Your Selected Countries.- People in UK and New Zealand
• What is the budget? – USD 50 (or Rs. 2150.00)
• What is the duration of the campaign? – Till August 17, 2007 11:59 PM
• What is a Quality Click / Lead / Enquiry / Sale? – The lead should have a name, an email, a telephone number, and a website, a Commen(where have you worked and the duration).
• What are the volumes to be delivered? 100 leads @ 50 cents a lead
• What are the tracking & reporting Requirements? – A tracking code will be given to you which needs to be pasted on your landing page.- Should have a valid tracking of IP as well. Should not have more then two leads from a particular IP.
• What are the brand Guidelines? Agency to decide.- This is a purely friendship and business associate site. Which will lead to meeting with your old friends/business associate
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Hi Amit,
Welcome to DMI.
The comments that will be exchanged on this blog will be to help you try and make most of the project you have at hand. I may comment multiple times as everything might not be covered in one go. The first bunch of inputs are below -
The most important thing about a Brand is the 'Brand'. What is the new set up company called?
Secondly what exactly does this company offer to its clients?
What are the objectives of the company itself? Unless it is clear what the goals of this company are, how will we judge the success of the campaign (let alone the company).
What information would we like to give and also take? How do we definate a valid database? Are there future plans for this database? (you mentioned email marketing).
While you have some answers for these already, they aren't deep enough.
As and when I can think of other things, I will put them down.
I haven't started on the creative aspect as yet. There might be inputs there too but I would first need to clarify if I need to go indepth into that.
Goodluck
Are there more ways to define the TA?
When is the campaign going to start? While end date is important, the start date is important to - would help you plan out how to break up the campaign and spend budget accordingly.
hi deepali,
thanks for guidance. here is my reply. looking for more inputs.
•Details about the Client? Yourself. The client is a new setup company for friendship and business associate. No clue about online services. Wanted to test market before do a proper launch. Want to use online to test the potential. It’s a new brand called connect.com you can visit the URL- www.conectwithus.com. The company offers the following services- connect with your friends/business associate from school/college/institute/professional courses/office colleague/same profession. At present connect is looking to drive 100 registration/email ids for a month. The company has decided to look at the growth at then decide on the long term goals which will be around 1000 registration/email ids for a month.
• Why SEM & its objectives – Using SEM, get leads which are for friendship & Business Association. - Need to create a sound database which can be used later for email marketing.
•It is a Lead based Campaign.- It is a lead based campaign. Once the visitors clicks on the ad, he/she is taken to a page which will have the following fields- Name, Email id, a telephone number, and a website(your favourite website), a Comment on what are you looking for . Once all the information is filled as per our parameters which are defined- for eg- a valid email id(no special characters in the email) the visitor will be asked the following questions where have you studied/worked/etc. Once this information is filled the visitor will be told as soon as we come across people who are from the common school/college/workplace/profession you will be intimated to connect with them.
•Which are the TAs? – Anybody from your selected Geos.- Above the age 25. male and female. People who have lost touch with their old business associates and people those who are single looking for a friend
•What is their Search Behavior and Search intentions? – Agency to decide.
•What geographies? – Your Selected Countries.- People in UK and New Zealand
•What is the budget? – USD 50 (or Rs. 2150.00)
•What is the duration of the campaign? – Start date 28th july, 2007 Till August 17, 2007 11:59 PM
•What is a Quality Click / Lead / Enquiry / Sale? – The lead should have a name, an email, a telephone number, and a website, a Comment (where have you worked and the duration).
•What are the volumes to be delivered? 100 leads @ 50 cents a lead
•What are the tracking & reporting Requirements? – A tracking code will be given to you which needs to be pasted on your landing page.- Should have a valid tracking of IP as well. Should not have more then two leads from a particular IP.
•What are the brand Guidelines? Agency to decide.- This is a purely friendship and business associate site. Which will lead to meeting with your old friends/business associate
Hi Amit,
Sorry for the delay.
While I have more clarity on what your service is, I need to know how you are going to implement it in this project.
Are you going to actually build a website or just create one landing page that talks about your offereing.
What about current competitors? How are you different from them? If the market is already saturated, your value proposition has to be slightly different.
Since you are looking at friends and or business associates, wouldnt your target audience be below 25? I dont think you should restrict it unless it is a rule of the project
How will you cater both to people who are serious about business and those who just want friends?
If we are taking into account people who just want online friends etc will they leave a phone number? Would all of them have a website? How do we deal with such issues?
Hi Deepali,
The brief is clear- will be getting leads for a friendship site (connectwithfriends.com) for the following countries UK and New Zealand. The target audience will be above the age of 18. Friendship between male and female, male and male, female and female. These people will be asked reason for visiting the site - hang out, serious relationship, casual friendship, fun, marriage, romance, friendship, email or chat
They will be required to fill the following fields on the landing page:-
•Name
•Email address
•Phone number (which will have a clause -the number will not be disclosed without the permission of the owner)
•Age in day/month/year format
•Country
•A website of their choice which they use for friendship
•A comment on what kind of friend they are looking at
Some features can be inviting your friends to join the site.
rest remain same to get 100 leads from 50 $.
Hope this is fine and I can start the work on the landing page.
thanks
Hi Amit,
This is fine. Much more clarity in there.
One thing though - if you restrict the age to 18+, you might loose out on some leads cause usually younger people are looking for 'friendship'.
Secondly the website address that is required cant be a website they visit - like orkut or hi5. I believe this will be considered invalid. The website / URL has to be something personal - like a personal webpage or a blog URL.
hi deepali,
thanks for the comment.will impement the page and share with you ASAP.
cheers.
hi deepali,
done few changs in the layout-
1) Pictures to be of some English couple rather Japanese
2) phone number and URL- not required
3) intro to the page- If you are alone and looking for a friend for a chat, relationship, hang out. This is the place to be. Just register with our site during the inaugural period free of any charges. Once the site has sizeable database we will allow to friends to introduce or connect with each other. You refer it to your friends and you automatically is eligible for a lucky draw at the end of month. More you refer more are the chance of you wining.
hope this is fine. please suggest.
cheers
Amit
Hi Deepali,
The text below was just for representation. I will put it on white space only. Thanks for pointing out the grammatical error and smart way to create excitement as well. Will do a copy check before taking it live.
I think the reference thing will make it complicated. So I am chucking it. As far as the URL is concerned I don’t think I can manage anything on it the best can be digitalmarketing.in/concetwithus.com.
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